BUSINESS IMPACT

Nov 17, 2015

Mobile Challenge: Business User Needs for Insights on the Go

Jeff Seibert Posted by Jeff Seibert

A key technology challenge facing organizations today is finding a way to deliver timely and relevant analytics to an audience that is frequently on the go.  

Products abound for distributing dashboards, reports, or even data-driven alerts to users at their desktops or laptops, yet these days many decision makers spend a substantial portion of their working time away from their desks, in meetings with colleagues or customers, or even just traveling.  So why don’t typical mobile analytics solutions meet this need?

MOBILE CHALLENGE

A common attempted solution is to send emails containing links to browser-based reports to mobile devices, but this often requires multiple logins or constrains users to suboptimal feature sets, so users often opt to wait until later to take a closer look.

According to BI Scorecard, “BI adoption as a percentage of employees remains flat at 22%, but companies that have successfully deployed mobile BI show the highest adoption at 42% of employees.” 

Since it is possible to deliver insights on the spot in a compelling format, we can avoid the potential costs of delaying a critical decision due to poor mobile information delivery.

A second problem is that in our Bring Your Own Device era, users’ selection of mobile devices is broad and diverse, so organizations seeking to provide analytics anywhere must support multiple mobile platforms, which can be complicated and costly. 

According to Gartner, “90% of enterprises will have two or more mobile operating systems to support in 2017.” 

With the proliferation of reporting tools, it is important to find the best-fit solution that can leverage analytics investment by deploying capabilities across multiple mobile platforms.

BlueGranite’s business intelligence and analytics architects have explored these questions exhaustively and have identified and documented best practices for implementing a leading, full-featured mobile analytics platform that supports iOS, Android and Windows Mobile. 

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Jeff Seibert

About The Author

Jeff Seibert

For over 20 years, Jeff has earned a strong reputation as a versatile executive and management consultant. Hallmarks include revenue growth, cost reduction, strategic planning, and organizational change management. Jeff cultivates strong relationships and leads company initiatives to great results. Jeff's specialties include: strategic planning and execution, big data, cloud, social, mobile, governance, big-picture analysis and business process, advanced analytics, IT ROI, technology outsourcing and vendor management, development, test automation, PMO, and corporate technology best practices.

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