BUSINESS INSIGHTS

Oct 03, 2017

New BlueGranite Logo: Embracing Our Passion for Data

Matthew Mace Posted by Matthew Mace

We have some exciting news to share: after 15 years under our old brand, we are updating the BlueGranite logo. For more than 10 years, we’ve helped our clients create brilliant data and analytics solutions and we felt that it was time for our logo reflect that.

BlueGranite.jpg

When we started out in 1996, a mountain rendering represented our business. Since then, our logos have evolved along with our company. After 15 years under our most recent banner, we decided it was time to embrace that evolution and design a new logo – one reflecting our standing as a consulting team focused on data and analytics, and signaling our reputation as your strategic trusted advisor and partner.

Out with the old, in with the new

After 21 years of growth and change, we found ourselves wanting to visually get back to our roots. Through some thoughtful discussions and careful consideration, we decided we wanted to design a logo and tagline that:

  • Illustrates our skills using data to drive insights and analytics across organizations
  • Demonstrates our team’s deep expertise and passion for what we do
  • Outlines our collaborative approach to helping clients get essential insights
  • Appeals to the many industries we serve, from retail to healthcare and all those in between

Though we loved our old logo, we felt it was time for a change. Research, dialogue, and team collaboration led us back to our original vision of a mountain, albeit with a modern twist and some new colors to catch the eye. The up-to-date design represents our ability to help clients embrace data as a strategic asset, build effective solutions, and deliver value across the organization.

During this re-branding journey, we will continue to create awareness and support our clients’ efforts in data architecture, business insights, and advanced analytics. You may notice continued updates to BlueGranite’s website, social media pages, demonstrations and more as we embrace our new, refreshed look.

We hope that you like our new BlueGranite logo! We will continue to provide you with updates on the latest and greatest technologies through our blog, webinars and educational resources. As always, if you have any questions or want to discuss your goals, please contact us!

Matthew Mace

About The Author

Matthew Mace

Matt is the CEO of BlueGranite. He has nearly two decades of experience helping clients create competitive advantages through sophisticated business analytics. A Top 40 Business Leader Under 40 for West Michigan, Matt is a graduate of Western Michigan University and earned his MBA from the Stephen M. Ross School of Business at the University of Michigan.