Azure Speeds Manufacturer Toward Coveted 360-degree Customer View

A global building materials manufacturer has been at the forefront of its business since the early 1900s. This major developer and producer of construction components employs nearly 20,000 people across the world. We set out to create an integrated customer view across three different channels – voice, email, and chat. To have this all information in a single repository gives the organization a powerful engagement tool.

RESULTS AT A GLANCE

  • By finding a way to monitor the ongoing attitudes of its customers the manufacturer hoped to increase customer loyalty and, ultimately, grow market share and profit.
  • We teamed up with this organization to design a customer sentiment analysis solution.
  • Our team employed a variety of Azure technologies in addition to on-premises resources to execute the manufacturer’s need for a 360° view of their customers.
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