Thanks to social media, consumers can express ideas and opinions in real time. Companies can benefit from these real-time sentiments by performing advanced analytics on social media keyword posts relevant to them. They can learn things such as customer sentiment, related products and companies, and who is buying products from where.
In this lab, you’ll learn how to use R scripts in ML Studio to perform advanced analytics to analyze sentiment around a Twitter hashtag.
Download the lab documentation and you’ll:
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